Designing Growth. Driving Scale.
Align
From Vision to Strategy:
we help founders, investors, and leaders align operations with vision, people, and culture so that growth objectives and investor expectations are met. Strategies become clear, connected, and actionable from day one.
Accelerate
Turn Objectives into Momentum :
we translate goals into measurable strategies that accelerate traction, strengthen leadership, and prepare companies for funding and growth.
Scale
Growth Designed, Not Improvised: scalable operations from hiring and performance to leadership programs and culture design, we execute strategies with precision — supported by AI tools that make scaling lean, fast, and sustainable.
The Story of FlowCrafting
Where Vision Meets Execution,
Growth Follows.
FlowCrafting is a boutique advisory built on two decades of experience in tech, startups, and scale-ups. We design and implement talent and growth engines that turn funding into market impact.
From early-stage ventures to growth-phase companies, FlowCrafting designs scalable operations across people, leadership, and go-to-market strategy to accelerate momentum and prepare businesses for sustainable growth.
Our expertise lies in reverse-engineering vision into strategy — and executing it through people, product, and purpose. Whether supporting founders post-funding, helping leadership teams scale, or guiding investors in preparing portfolio companies for the next round, FlowCrafting ensures growth is lean, measurable, and built to last.
WE EMPOWER:
Health, AI & Emerging Ventures
In rapidly evolving fields like AI, health-tech, and deep tech, people strategy can make or break the business. We build the leadership capacity, culture, and operational systems these ventures need to stay ahead, attract capital, and deliver impact.
Technology
We help product-driven companies turn innovation into scale. By aligning talent, leadership, and culture with global expansion, FlowCrafting ensures tech ventures grow with speed, precision, and resilience.
Start- & Scale-ups
From pre-seed to Series C, we partner with founders and investors to reverse-engineer vision into strategy. Whether preparing for funding rounds or scaling globally, we unlock sustainable growth by aligning your operations with people, culture, and execution using market momentum.
Corporate Transformation & Innovation
For corporates in transition, we bring a startup mindset with enterprise discipline. From digital transformation to cultural renewal, FlowCrafting helps leadership teams adopt lean, modern growth practices that stick — and inspire.
Our
services
Strategy
We reverse-engineer your objectives into bold, measurable growth strategies. From investor readiness to global GTM alignment, we ensure your people strategy matches your ambitions.
Execution
We provide hands-on support in projectmanagement, recruitment, and executive search, alongside building the systems and processes to sustain growth.
AI-Powered Advisory
We co-develop and apply AI tools for recruitment, talent management, and culture design, giving leadership sharper insights and faster outcomes.
It’s all about a dialogue
A few words from our clients.
“With Sebastiaan's support, we didn’t just hire faster — we scaled smarter.”
Eugene Danilkis, Founder /CEO
Mambu
“Sebastiaan’s team transformed our people operations into a true growth engine. We were investor-ready in half the time.”
Svetlana K., Founder
Stealth Startup
“FlowCrafting helped us align our hiring with our funding roadmap — cutting time-to-hire while building a stronger leadership team.”
Jeffrey Callum, CEO
Lean Office AI